Before the
Tide Turns
How Fashion Entrepreneurs Find Their True North
In a world where fashion cycles spin faster than trends can settle, Before the Tide Turns offers creative founders a new compass: clarity. Part introspective guide, part practical playbook—this is your 12-week blueprint to build a brand anchored in meaning, not just momentum.
Hardbound collector's copy—only 100 available.
12-Week Journey
A step-by-step system for founders ready to do the real work.
Practical Tools
Worksheets, scorecards, and ready-to-use frameworks.
Meet Alina
Your AI-powered digital twin for real-time guidance.
Find Your North
Discover your unique voice and brand clarity.
Backed by Industry Results
Three decades of hands-on expertise, now distilled into actionable outcomes for founders.
"Every insight in 'Before the Tide Turns' isn't just theory—it's backed by metrics that move the needle for founders. Our tools and methods have helped brands..."
About The Author
“Fashion isn't just about keeping up anymore. It's about knowing who you are—even as the tide changes. This book is my invitation to every designer to stop drifting and start navigating with heart, data, and courage.”— Jagdish Chawla, Founder, Design Wolf Studio
Jagdish Chawla (JC)
Jagdish Chawla (JC) is the founder of Design Wolf Studio, where creative intuition meets business insight. With over 30 years in the fashion industry—leading private label strategy at Shoppers Stop, Flipkart, and Reliance Trends—JC has helped define the DNA of India's most influential brands.
In Before the Tide Turns, JC distills a lifetime of industry wisdom into a 12-week journey guided by Alina, his digital twin and AI-powered co-navigator. This book is more than a manual—it's a mentorship in print for founders and creators seeking clarity, purpose, and resilience in a fast- changing world.
With this book, JC invites you to become:
- 🌊A founder who sets your own direction, not just follows trends.
- 🧭A leader who builds with intention and integrity.
- ⭐Someone who doesn't just keep up with change—but understands how to shape it.
Get Your Copy
Limited Edition — Only 100 Hardbound Copies Available
Hardcover Edition
- • Premium hardbound cover – exclusive to this limited edition
- • Free shipping anywhere in India
- • Bonus: Founder's worksheets & templates
- • 12-week actionable journey guide
- • Personally signed by Jagdish Chawla (first 25 pre-orders)
- • Free collector's tote bag (first 25 orders)
Secure payment • Limited copies available
Ready to Find Your
True North?
In a world where AI can give you endless answers, this book asks something deeper: What if your breakthrough isn't about knowing more, but about knowing yourself?
This isn't about Artificial Intelligence anymore. It's about Inner Intelligence—the compass that guides bold founders to clarity, resilience, and meaning.
Before the tide turns, where will you stand?
Limited Edition — Only 100 Hardbound Copies
- • Premium hardbound cover
- • Bonus worksheets & founder templates
- • Free shipping in India
- • Exclusive: Signed copies & tote bag for the first 25 orders
What You'll Learn
A 12-week transformation for your fashion brand, blending strategy with hands-on tools—crafted for today's creative entrepreneur.
Find Your Brand's True North
Cut through the noise. Use JC's proven framework to define what makes your brand meaningful—and magnetic.
AI-Powered Guidance with Alina
Get tailored insights from Alina, your digital mentor and strategy twin, guiding you step-by-step on your founder's journey.
Practical Tools & Templates
Unlock exclusive worksheets, roadmaps, and scorecards built just for fashion founders. Take the guesswork out of every stage.
Industry-Tested Strategies
Learn what really works—from 30+ years leading India's top brands (Shoppers Stop, Flipkart, Reliance). Apply lessons you can trust.
12-Week Journey
Your ultimate playbook for building a future-ready fashion brand, grounded in clarity and creative confidence.
"The world is overflowing with answers, but what we need most is the courage to look within. Before the Tide Turns isn't just another strategy book—it's an invitation to trust your own inner intelligence. In these pages, I urge you to pause, tune out the noise, and let your questions guide you home."
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Frequently Asked Questions
When the Tides Change,
Will Your Brand Stay Afloat?
Before the Tide Turns is your guidebook for designing relevance in a distracted world. Part story, part workbook, and part strategy compass—this isn't just a book. It's your tide map.
For the dreamer with a deadline, the creator with conviction, and the brand-builder ready to evolve: When the sea stills, will you have sailed far enough?